Pursue Hard Seltzer

Hard seltzer is a refreshing blend of fruit infusions mixed with sparkling water. A new category of low-alcohol, low-calorie, gluten and guilt-free drinks, rumoured not to give any hangover that took the US by storm. My good friends OlssønBarbieri were asked to create India’s first Hard seltzer by Anish Reddy, a fourth-generation entrepreneur from Chennai who, after moving back from Miami, saw the potential to introduce the drink in India. The product's goal was to be recognised as a fun and flavourful brand, developing recipes that used natural local Indian flavours while also channelling some nostalgia connected with soda drinks, a favourite in Indian drinking habits.

I contributed to the project with 3D CAD design and development, moving the bottle design from 2D concepts to 3D models and prints to production.

More details on the project on the OlssønBarbieri website.

Brand creation and packaging design: Olssøn Barbieri
Illustration: Joren Joshua
Photography: Anne Valeur